True love for great sound unites us. 

Video vs. audio - what's more important?

Aug 7, 2020 2 min read

LEWITT Content Team
Enthusiasts at work

What do you think is more important to your audience, video or audio? You've probably tried watching a movie with bad audio before. And you must have stopped after a few minutes, because it was too hard for you to concentrate on the plot while you only understood half of it. 

Many who to start to produce their own content for YouTube or other platforms invest a lot in their video equipment while forgetting to get their audio quality right.

Nobody likes bad audio

Getting your message across in an intelligible way can sometimes be challenging. Audio quality can drastically affect the likelihood that those on the other end of the line remain engaged and hold on to your every word. 

Why? Because when it’s bad… it’s unbearable. There is a lot of research out there on the science of audience engagement, and auditory queues or speech comprehensibility play a very significant role in making sure your viewers remain on the content that you are providing.

Investing in good audio equipment like a quality microphone is not expensive. But as you can see in the video below, it really can help bringing your content to the next level. 


You need to understand that good audio is essential to get your message across. That is why it is important to make sure that your audio equipment matches up to the rest of your gear.

Suitable microphones

Facebook icon YouTube icon Instagram icon zoom-icon